Ad Critique - Overstock.com Diamond Ring

This is another commercial that I have been meaning to critique.



Why must women constantly be portrayed in such a vapid way? More bothersome than her juvenile, hysterical reaction to being gifted an engagement ring, is the sudden change in the engaged female's demeanor to that of nagging selfishness. Why should she make an issue of her fiance, who so generously gifted her a diamond ring, using the savings towards a gift for himself? It's so unlikeable of her to bring up the first month's rent when it comes to his watch but not to her more expensive diamond ring. Then, for the final nail in her character, she accepts his purchase upon demanding that her lover never be late... like, ever.

What is the intention of ad execs when they feature such characters? The male is portrayed as generous and fiscally smart, and the woman is portrayed as hot, giddy, uptight and controlling. What is the attraction for consumers? Shop at Overstock.com and pacify the naggy bitches in your life that you want to continue to bone?

The couple in this commercial are clearly getting divorced.

Water for Effing Diamonds?

"800 million people don't have access to clean drinking water. That’s 1 in 9 of us."

See more at: 
http://www.charitywater.org/

This charity pledges 100% of donations to the field to fund clean water projects. They suggest pledging your next birthday to raise funds:
http://www.charitywater.org/birthdays/

$770

average amount raised by a person’s birthday campaign.

38 people

get clean water as a result of an average birthday campaign.

Gabrielle Union's 8.5 carat engagement ring was reportedly valued at nearly $1 million. According to these stats, that's enough water for over 49,000 people. 

How many women would support engagement projects? 

Don't get me wrong - I effing love Gabrielle Union. But this shit is really sad: The Last Walk for Water