Doritos announced the ten finalists in the 2015 Crash the Super Bowl contest. My least favorite is "What Could Go Wrong," as elaborated here.
Interestingly enough, the version of this commercial that made the finals is different from the original entry. This version adds the female speaking off-roof to assure viewers that she did not actually plummet to her death.
I still think this commercial stinks.
One of my faves, Dog Dreams, did not make the top ten - and so I officially have no idea what the Doritos judges are looking for.
Showing posts with label Doritos. Show all posts
Showing posts with label Doritos. Show all posts
Wednesday, January 14, 2015
Saturday, December 6, 2014
Hating on/Review of the Doritos Crash the Super Bowl Semifinalists
3 of the 11 commercials I featured in my review of Doritos Crash the Super Bowl contest entries are among the 29 semifinalists:
Dog Dreams
Lemonade Stand
and the commercial I noted in my "Updates" after originally posting: Doritos Angler
Despite my weak prediction track record, below are my picks for the 10 finalists. You can see how subjective this whole process is by reading another review of the semifinalists here on the Video Contest News website.
In no particular order after the first half:
Dog Dreams - however, the VCN reviewer points out that the driver's lack of a seat-belt could be an issue because federal regulations prohibit advertisers from depicting unsafe driving. Can they just "video-shop" that in?
Do the federal ad regulations relating to driving apply to dreams about driving?
Doritos Angler - I think this commercial is ridiculously absurd and funny!
Lemonade Stand
When Pigs Fly - which I reviewed in the comments to my earlier Doritos post.
Tea Time
Mis-Spelling Bee
Wish Upon a Dorito
Actually, I am finding it painful to come up with 10.
Here are my thoughts on the others:
Middle Seat is a well-produced commercial - also requesting a review in the comments of my earlier post. However, I just can't get past the crude dig against sufferers of Irritable Bowel Syndrome (IBS). I don't find it funny at all and I don't think it's acceptable for a nationally airing commercial to be so insensitive with respect to a medical condition.
In fact, it seems this entry breaches the Doritos contest official rules:
"it must not contain... messages (including but not limited to words, images or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic, or other group..."
Gone Ape - How could these guys have missed the obvious punchline of the ape shoving the triangle into the mouth of the doctor who slapped her hand?
Baby's First Word - This is a well-made commercial but it's far too predictable. Who didn't know where this one was going the moment it started?
These are the semifinalists that completely left me head-scratching:
What Could Go Wrong? - In my opinion, this is the worst of all of the 29 semifinalists! Besides the low production quality, I am really perturbed by Doritos finding anything funny about a woman being hurled off a roof-top. Especially in light of the recent incidents of violence against women by NFL players, why would Doritos or the Superbowl want to be associated with a commercial making light of even the accidental harm to/death of a woman. It's just not funny.
In addition, does this not violate this official Doritos rule? "must not portray neck and/or head injuries or symptoms thereof, including, without limitation, concussion or memory loss."
I guess events leading to these prohibited injuries and/or fatalities are okay and even comical to the Doritos judges?
Trouble in the Back Seat - low production quality and completely unoriginal idea. How many Doritos commercials are out there involving a police officer making a traffic stop?
I Did That - same comments as those for "Trouble in the Back Seat" but just swap out police officer making a traffic stop with man dressed up as a Doritos chip guilty of nacho hand-stains on a woman's butt.
Pink Slip - good Doritos eating actor but how would a commercial with such low production quality ever air on prime-time television, let alone during the Super Bowl? Come on.
Other semifinalists I straight up hated: Blind Date, Doritos Manchild and Cheesy Teasy.
The remaining semifinalists I didn't mention didn't really inspire a strong reaction either way. My brother got a kick out of "Tiny Mouth," which was ranked #2 by the VCN reviewer but I don't really get it? Which means it will probably win.
Despite posting like a hater, good luck to the semifinalists!
Wednesday, November 19, 2014
Doritos Crash the Super Bowl Contest Semifinalists (My Picks)
Although Doritos initially expected to announce up to 30 semifinalists by Monday, November 17, this has been delayed as they are still reviewing submissions.
In the meantime, here are entries that stood out to me:
50 Shades of Nacho Cheese: This commercial is a take on "Fifty Shades of Grey" which is a clever strategy considering Universal has teamed up with Doritos for the contest and Universal will be releasing the "Fifty Shades of Grey" movie in February 2015, soon after the Super Bowl.
This commercial will especially resonate with the legions of global fans obsessed with Fifty Shades and therefore has cross-promotional appeal. If this commercial goes viral/is aired during the Super Bowl, it would introduce Fifty Shades to a broader audience than simply the readers of the book - I envision male Super Bowl viewers who would otherwise be amused by this commercial, are explained the inside joke by the Fifty Shades fans in their lives, i.e. wives/girlfriends/boyfriends? and are then coaxed into accompanying said Fifty fans to the movie - ahhh, see how Doritos brings lovers/freaks together.
Dog Dreams - This one featured awesome special effects, a Doritos truck and the perfect dog for the concept! How did they do that!? I'm curious how much this commercial cost to make. Not sure why the house is decorated like it's from the 70's though?
Craveman - Although my initial instinct would be that cavemen have already been overdone (Geico), this commercial was really well made. Check out the Nacho Cheese impression of Michaelangelo's "The Creation of Adam." Again, how much did this one cost to make!?
Dorito King - This one is my brother's favorite. It is successful because of the talented actors, particularly Marcus Johns who I think is a real comedic standout. I expect to see him make it big and he already has a substantial Vine following.
A Dorito A Day Keeps the Doc Away - This one is my brother-in-law's favorite. It's a well-made commercial with cool effects. It's also being well-promoted because it stars a pro-wrestler.
The Last Bag - This really well-executed commercial packs in a lot of action in just 30 seconds and I now realize firsthand how challenging that is to pull-off. The throwback to multiple Universal movies was really clever too (especially to my fave). However, this entry uses original music - which sounds great but is illegal according to the official contest rules. It doesn't seem fair that this commercial would move forward for that reason to me since all rule-abiding entries were limited to only the music provided by Doritos.
Girls Only Party - Once again, it's the talented cast that really makes this commercial a stand-out for me. The girly men are hysterical. I love the scene with the hand-slap followed by girly laughter.
The Lemonade Stand - This is a really well-made commercial. However, as nicely as this idea is executed, there's something awfully saccharinely manipulative about the whole thing. I think I got diabetes just from watching this. I'd like Doritos to ultimately go for something edgier as their winner.
Old Enough (Version 2) - There's something simultaneously creepy and captivating about this odd little commercial. Again, great casting enhances the production and I like the diversity of the cast which is lacking in previous contest finalists. However, I don't get why the little girl would be too young for Doritos? I'm not sure that Doritos wants to endorse that message even if I see Super Bowl viewers getting into the hot model.
Hurry Back - Clever premise that was executed nicely. Great acting and loved the expression of the little girl at the end.
I wonder how many of my picks will make it to the semifinals!
By the way, if you would like for me to review your Doritos commercial entry, comment with the link below.
UPDATE: Check out additional great entries that I missed before writing this post by reading the comments! For example, why does Doritos Angler have so few views?! It's hysterical!
In the meantime, here are entries that stood out to me:
50 Shades of Nacho Cheese: This commercial is a take on "Fifty Shades of Grey" which is a clever strategy considering Universal has teamed up with Doritos for the contest and Universal will be releasing the "Fifty Shades of Grey" movie in February 2015, soon after the Super Bowl.
This commercial will especially resonate with the legions of global fans obsessed with Fifty Shades and therefore has cross-promotional appeal. If this commercial goes viral/is aired during the Super Bowl, it would introduce Fifty Shades to a broader audience than simply the readers of the book - I envision male Super Bowl viewers who would otherwise be amused by this commercial, are explained the inside joke by the Fifty Shades fans in their lives, i.e. wives/girlfriends/boyfriends? and are then coaxed into accompanying said Fifty fans to the movie - ahhh, see how Doritos brings lovers/freaks together.
Dog Dreams - This one featured awesome special effects, a Doritos truck and the perfect dog for the concept! How did they do that!? I'm curious how much this commercial cost to make. Not sure why the house is decorated like it's from the 70's though?
Craveman - Although my initial instinct would be that cavemen have already been overdone (Geico), this commercial was really well made. Check out the Nacho Cheese impression of Michaelangelo's "The Creation of Adam." Again, how much did this one cost to make!?
Dorito King - This one is my brother's favorite. It is successful because of the talented actors, particularly Marcus Johns who I think is a real comedic standout. I expect to see him make it big and he already has a substantial Vine following.
A Dorito A Day Keeps the Doc Away - This one is my brother-in-law's favorite. It's a well-made commercial with cool effects. It's also being well-promoted because it stars a pro-wrestler.
The Last Bag - This really well-executed commercial packs in a lot of action in just 30 seconds and I now realize firsthand how challenging that is to pull-off. The throwback to multiple Universal movies was really clever too (especially to my fave). However, this entry uses original music - which sounds great but is illegal according to the official contest rules. It doesn't seem fair that this commercial would move forward for that reason to me since all rule-abiding entries were limited to only the music provided by Doritos.
Girls Only Party - Once again, it's the talented cast that really makes this commercial a stand-out for me. The girly men are hysterical. I love the scene with the hand-slap followed by girly laughter.
The Lemonade Stand - This is a really well-made commercial. However, as nicely as this idea is executed, there's something awfully saccharinely manipulative about the whole thing. I think I got diabetes just from watching this. I'd like Doritos to ultimately go for something edgier as their winner.
Old Enough (Version 2) - There's something simultaneously creepy and captivating about this odd little commercial. Again, great casting enhances the production and I like the diversity of the cast which is lacking in previous contest finalists. However, I don't get why the little girl would be too young for Doritos? I'm not sure that Doritos wants to endorse that message even if I see Super Bowl viewers getting into the hot model.
Hurry Back - Clever premise that was executed nicely. Great acting and loved the expression of the little girl at the end.
I wonder how many of my picks will make it to the semifinals!
By the way, if you would like for me to review your Doritos commercial entry, comment with the link below.
UPDATE: Check out additional great entries that I missed before writing this post by reading the comments! For example, why does Doritos Angler have so few views?! It's hysterical!
Tuesday, November 11, 2014
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