Sunday, June 22, 2014

Another Dumb Commercial - Blue Buffalo Healthy Gourmet Cat Food

Why do ad execs insist on the annoying wife prototype? Do test studies actually indicate that consumers relate to the nagging wife?

But that's not even my main issue with this commercial:



She bemoans the lack of fruits and vegetables in cat food. 
Does this lady realize that cats are carnivores? A diet high in fruits and vegetables would actually kill her "baby."

Even if Blue Buffalo doesn't use meat by-products and the first ingredient listed in the commercial is chicken, I'm curious what percentage of the product is meat? Perhaps a cat food using meat by-products is still better for a cat than one containing a high percentage of carbs, even if the ingredients in the latter are all natural?

Blue Buffalo could include arsenic and still tout their product as all-natural. This commercial strikes me as yet another example of crafty marketing that insults the intelligence of annoying wives across the nation. 

5 comments:

  1. You are SO right about this! Cats definitely are carnivores and don't need these other ingredients at the expense of protein. My cat became diabetic after eating a lot of food that turned out to have more carbs and sugars than proteins. Admittedly, at that time it was dry food with lots of starch, not this brand and its fruits/veggies mix, but the same principle still applies: cats need MEAT. Vitamins are added to cat food to give them additional nutrition support they need, but the main ingredient should be meat. Even dogs are more versatile diet-wise than cats (which is also why it irks me when people think it's OK to give dog food to a cat, like if they have a dog and a cat but don't want to have to buy two different kinds of foods -- but that's another story). Now I know better but worry about so many other people and their pets....so it's great you're writing about this!

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  2. Thank you! I wasn't sure if I was missing something!? Isn't it weird that a company that extends themselves as experts on cat nutrition would proudly tout fruits/veggies in their ads as if they don't know better!

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  3. This is how they're attempting to get away with charging premium prices for their high-end crap!

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  4. Well this is some thing not bearable thing. as far as cat food concern it must be contain natural ingredient. Lost Cat

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  5. Thanks Lost Cat - where are you from?

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